April 4th
Mehringdamm 33, 10961 Berlin
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SCHEDULE
| 19:00 Registration, mingling, food & drinks | 20:05 Audience Pitching |
| 19:30 Welcome from Unicorns in Tech | 20:15 Second talk “From new technology to product – a Logbook” by Antonino Tumminelli |
| 19:40 Welcome from Axel Springer | 20:45 Selfie Time & Speed networking |
| 19:45 First Talk “3 key tech drivers to monetise a news app” by Aneta Nowobilska | 21:10 Socialising with drinks |
| 20:00 Break | 21:45 After event drinks (Bar TBA) |
DIRECTIONS
GET-TOGETHER AT AXEL SPRINGER
On a monthly basis, we organize Get-Together events, hosted by proud companies. In April, we’re meeting at Axel Springer, in Berlin!
Join us as we discuss “Three key tech drivers to monetize a news app” and dwell into the details of:
- Programmatic setup to maximize the revenue from a limited number of advertising placements: mediation, demand partners and price optimizations;
- Driving value for the advertisers from the 1st and 3rd party data;
- MRAID and creative custom mobile-optimized campaign concepts.
The second talk is called “From new technology to product — a logbook“, and focuses on the power of developers, whose motivation and ideas help bring prototypes on the road quickly. Paired with the experience and network of a “product guy”, it’s also possible to engage customers to build an innovative product out of these prototypes.
More details TBA.
SPEAKERS
3 KEY TECH DRIVERS TO MONETIZE A NEWS APP
Solo talk by Aneta Nowobilska
Aneta is Director of Advertising at UPDAY. She is passionate about digital business models, strategic product development and go-to-market strategies. In her job, she takes care of the advertising monetization, programmatic advertising and premium sales in 16 countries in Europe.
FROM NEW TECHNOLOGY TO PRODUCT — A LOGBOOK
Solo talk by Antonino Tumminelli
Antonino is a product owner in the Innovation & Enterprise department at Ideas Engineering. Together with a UX team and a developer team, he works on software solutions for units all over the Axel Springer universe. Besides classic web applications, he also takes care of virtual reality projects.
ABOUT AXEL SPRINGER
Axel Springer’s mission is the successful establishment of independent journalism in the digital world. With holdings and licenses on six continents, they have 16 thousand employees spread in 40 countries worldwide. In the tradition of its founder, who fostered journalistic and technological innovations in his time, the company is in the process of building a fast-growing and profitable digital portfolio, while establishing a successful business model.
Interestingly, Axel Springer SE believes that media companies have societal responsibility in a democracy, because they shape the way their readers, listeners, viewers, and users form their opinions. This is why they are the only independent publishing house to have had a corporate constitution through the Essentials since 1967.